We are crazy about all sorts of bikes, but there is something in particular about the Church of Schwinn that is especially endearing. Beyond the bicycles themselves, the manufacturer as retailer had such a powerful grip on our impressionable minds. Schwinn either manufactured the bikes themselves in Chicago or approved the accessories with a Schwinn stamp to declare them worthy to be allowed in their retail stores. To assure repeat business, lots of the parts were just a little off size, meaning a Huffy tire would not fit a Schwinn. Though a bit sinister, it is an admirably bold statement about their corner on the neighborhood bike market.
Any Coco's readers have photos of old bike stores? We would like to see them.